It seems everyone these days has a blog (heck, even I do), and so we end up seeing Google ads everywhere we go: blogs, search, gmail. Lots of them are banal or super clear, but two jumped out at me this week. Our good friends at Woot are my new heros after posting these two ads.
When it comes down to it, there is likely a huge opportunity for brand advertising in keywords that can be tapped merely by being creative. Woot’s irreverent style brings in a users who isn’t looking for the deal of the day on speakers, a GPS, or a flowbee. It brings in the longer-term customer who will be amazed by this quirky site that sells only one item a day. 
I’ve noticed lately that so-called best practices show up in every ad in my google search results. Eventually they will all become indistinguishable. They all seem to have the keyword in the ad title, as well as in the body. They have a clear call to action and value proposition that is simple, if plain. Try searching for a dentist, to see how bad it can be.
So, let’s get a bit more creative. Post good contextual ads below and let’s find a winner.
Woot.com, in general, is completely brilliant (though we would argue that shirt.woot.com is even more brilliant: getting your users to design for you - for free - and then making them fall all over themselves to buy their own designs…genius!).
This post just makes me love them more. And also gives me great ideas for irreverent ad campaigns with haikus.
Thanks for this nugget.