Building Your Personal Brand: YGL Session Prep Book

In preparation for our session on building a personal brand through digital means, please take a minute to answer these questions.

Your Perception: How are you perceived or described?

Fill in the blanks below with your answers to these questions with whatever words come to mind.

  • If you were meeting a stranger at the airport, how would you introduce yourself? 
  • If we asked your colleagues for 3 words that describe you, what would those 3 words be?
  • What about family or friends?

__________________   __________________   __________________   __________________ 

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Now go ahead and circle the words that describe how you want to be known.  The cross out the words you would not choose.  What else is missing? 

Your Priorities: What do you care about?

Write down the five Things, People, Topics or Activities you care about most.

  1. ______________________________________________________________________________
  2. ______________________________________________________________________________
  3. ______________________________________________________________________________
  4. ______________________________________________________________________________
  5. ______________________________________________________________________________

Your Consumption Habits: Where do you learn?

How do you source and consume information today (TV, newspaper, Facebook, Twitter, newsletters)?

____________________________________________________________________________________

____________________________________________________________________________________

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Your Influencers: Who are (or should be) your peers?

  • Who do you consider to be in your professional peer set?
  • Who has had the most influence on you professionally? 
  • Who have you significantly influenced, personally or professionally? 

____________________________________   ____________________________________ 

____________________________________   ____________________________________ 

____________________________________   ____________________________________ 

____________________________________   ____________________________________

Your Success: What do you want to accomplish?

What do you hope to gain from having a stronger online presence?

What do you hope others can gain from this effort?

 

Your Ecosystem: Where does this fit in?

What other activities could (or do) support your personal brand: speaking, panels, events, publishing, PR/Media relations, company, syndicated or OpEd content, etc.